Recent Blog Posts

carpet flooring
May 11, 2026
With over a century of combined experience, our team is ready to help you find the ideal flooring for your home or business. Ask about our carpet flooring.

One of The Top Flooring Companies

Waterloo, IA

Financing Available

Manufacturer Warranties

Competitive Pricing

Hours:

Wednesday, December 31, 2025:

10:00 am - 2:00 pm

Thursday, January 1, 2026: Closed

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Enhance Your Home with Simpson Floor Covering


Since 1946, Simpson Floor Covering has been the go-to flooring provider in Cedar Falls, IA. Our family-owned business offers a wide range of flooring options to fit any style and budget. With over a century of combined experience, our team is ready to help you find the ideal flooring for your home or business. Our skilled installers ensure a perfect finish for every project.

We offer fair prices, financing options, and quick, free estimates. Visit our showroom to see and feel our extensive collection of brands and styles. Our commitment to customer satisfaction has earned us the Waterloo Courier Best of the Best award. With product warranties and our team's know-how, you can count on Simpson Floor Covering for all your flooring needs. Contact us today.

Why Choose Simpson Floor Covering



Financing Available

Competitive Pricing

Manufacturer Warranties

100+ Years of Combined Experience

Family Owned

Beautiful Showroom

Simpson Floor Covering

Carpet Flooring

Our carpet selection brings comfort and style to any room. We have options ranging from soft and cozy to tough and stain-resistant, fitting various needs and tastes. Our team can help you explore different textures, patterns, and materials to find the right carpet for your home.

Luxury Vinyl Tile & Plank Flooring

Get the look of real wood or stone with the benefits of luxury vinyl tile and plank flooring. These floors are water-resistant, making them great for kitchens, bathrooms, and busy areas. We offer many designs and textures to match any decor.

Vinyl Flooring

Vinyl flooring is a smart choice for busy homes. It comes in many patterns and colors, looking like pricier materials while being tough and easy to clean. We can show you how vinyl can improve your space without costing too much.

Tile Flooring

From ceramic to porcelain, our tile options add class and durability to any room. Tile is great for kitchens, bathrooms, and outdoor areas, offering many design choices. We can help you pick the right tile size, color, and pattern for a beautiful, long-lasting floor.

Hardwood Flooring

Hardwood flooring brings timeless beauty and warmth to your home. We offer various wood types, finishes, and plank sizes to fit your style and budget. Hardwood can increase your home's value and provide a strong, lasting floor that gets better with time.

Laminate Flooring

If you want the look of hardwood at a lower price, our laminate flooring is a great option. It resists scratches, dents, and stains, making it perfect for active homes. We have many realistic wood-look designs that will make your home more beautiful.

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At Simpson Floor Covering, we take pride in providing exceptional flooring products and installation services to our customers. We would be grateful if you could share your thoughts about our business with others. Your feedback helps us improve and helps others make informed decisions. Please take a moment to leave a review  of Simpson Floor Covering and let others know what you think.

Recent Blog Posts

carpet flooring
May 11, 2026
With over a century of combined experience, our team is ready to help you find the ideal flooring for your home or business. Ask about our carpet flooring.

FAQs About Flooring Services

  • What Should I Expect During a Flooring Consultation?

    When you schedule a flooring consultation, it’s normal to wonder what the process will look like and how involved you’ll need to be. Most homeowners simply want guidance that feels straightforward, low-pressure, and helpful. During a typical visit, you can expect a friendly walkthrough of your space, a chance to look at various material options, and advice on practical details like durability, comfort, and upkeep. This is also when many people compare their experience with flooring companies in Waterloo, IA, especially to understand what type of support and communication they prefer for their project.


    Many consultations include:


    • A quick measurement of the room or rooms you’re updating
    • Discussion of lifestyle factors such as pets, foot traffic, or moisture concerns
    • Side-by-side comparisons of carpet, vinyl, hardwood, laminate, tile, or luxury vinyl plank
    • Clear next steps so you know exactly what to expect
  • How Do I Know Which Flooring Material Fits My Lifestyle?

    Choosing flooring isn’t just about how it looks—it’s about how it functions in the day-to-day. Different rooms place different demands on a floor. Kitchens might need something water-resistant, while bedrooms lean more toward comfort and warmth. Families with kids or pets often prioritize durability and easy cleanup. These real-life factors matter just as much as design preferences. It’s helpful to browse materials while also keeping an eye on how local homeowners approach projects with flooring companies in Waterloo, IA, since trends in the area can influence the best choice for certain climates and lifestyles.


    Here are a few quick guidelines:


    • Carpet: ideal for bedrooms and living rooms where softness matters
    • Luxury vinyl: great for moisture-prone or high-traffic areas
    • Tile: popular in kitchens, bathrooms, and mudrooms
    • Hardwood: excellent for creating a warm, classic look
    • Laminate: smart alternative when you want style and durability on a budget
  • How Long Does Installation Usually Take?

    Installation times vary depending on the material, the size of the space, and the project’s complexity. A single room with carpet may take just a few hours, while tile and hardwood generally require more time due to careful placement and finishing steps. Prep work—such as removing old flooring—also affects the timeline. These details are typically discussed ahead of time so you know what to plan for. Many homeowners compare time estimates from different flooring companies in Waterloo, IA when scheduling around work hours, family routines, or other renovations.


    Most projects follow a basic sequence:


    1. Removal of existing flooring (if needed)
    2. Surface preparation to ensure a smooth base
    3. Material layout and installation
    4. Finish work, trimming, and cleanup
  • What Maintenance Does Each Flooring Type Require?

    Maintenance often becomes a deciding factor when choosing flooring because every material has its own routine. While some floors simply need occasional sweeping, others benefit from specific cleaners or extra care to maintain their appearance. Understanding upkeep ahead of time helps you avoid surprises later. Tips from flooring companies in Waterloo, IA can also be useful, as local professionals understand how regional weather, humidity, and household habits affect long-term performance.


    General care guidelines include:


    • Carpet: regular vacuuming and annual deep cleaning
    • Vinyl and luxury vinyl: mild cleaners and routine sweeping
    • Tile: grout cleaning and periodic sealing (depending on the type)
    • Hardwood: avoiding standing water and using the correct wood-safe cleaners
    • Laminate: dry mopping and avoiding harsh chemicals
  • How Do I Choose a Style That Will Stay in Fashion?

    Flooring plays a major role in the overall feel of your home, so picking a style that stands the test of time is important. While color trends come and go, materials that mimic natural textures—like wood and stone—tend to stay consistently popular. Neutral shades also offer flexibility as your décor changes over the years. Many homeowners look at what’s being installed most frequently by flooring companies in Waterloo, IA to get a sense of what local families and designers prefer for long-lasting appeal.


    A few timeless options include:


    • Warm, mid-tone hardwood
    • Subtle, stone-inspired tile
    • Natural-looking luxury vinyl plank
    • Soft, textured carpet in neutral tones
  • What Should I Consider Before Replacing Flooring?

    Before replacing flooring, it helps to think about how the space is used, the look you’re going for, and how long you want the flooring to last. Your budget, schedule, and the room’s current condition all play a part. Many people also evaluate how similar spaces have been updated by flooring companies in Waterloo, IA, providing services in Waterloo, IA, especially when trying to plan for long-term value and durability.


    Key things to think about include:


    1. How much foot traffic the space gets
    2. Whether moisture is a concern
    3. Your preferred maintenance level
    4. How the flooring will coordinate with paint colors and décor
    5. The overall comfort and feel you want in the room